A Book about Innocent

Beschrijving van de uitgever

This is a book about innocent, the smoothie company that we started in 1999. We began writing it about two years ago, as we thought it was about time we started documenting the history of our business. So we racked our brains and tried to remember all of the important stuff and sat down to write it. As can happen with these things, it took us a bit longer than we thought, but we finally finished it off just after Christmas. It tells the tale of the first ten years, and is a book for anyone who wants to start their own business, bring fresh thinking to their current one or has been told their idea won't work. innocent is a business that almost didn't happen (we were turned down by every bank and investor in the land), and we hope by telling our story we can encourage other people to have a go at doing their own thing.

Even if you're not that interested in the business stuff, this book does a neat job of summing up our first decade - all of the things we got right and all of the things we screwed up. We think we've learned enough for it to be worth sharing, and we hope you agree. Most importantly, there are lots of good pictures for you to look at, as well as the smart business stuff. Hope you enjoy it.