New Ornamental Type

Beschrijving van de uitgever

In graphic design today, feeling comes before sleek style.
Nothing does this better than expressive lettering.

Here is a rich, powerful resource of images, ideas, and inspiration for students and working designers, and for all who delight in the delicacy, history and intricacy of type.

New Ornamental Type presents a dazzling kaleidoscope of highly decorated or fancy fonts across a wide spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair and electricity are just a few of the styles for the hundreds of examples inspired by nature, history, and just about anything that is visually expressive.

Beginning with a historical overview of ornament and how it has evolved since the beginning of the twentieth century, the book also includes essays introducing the background, influences, and outstanding aspects of typographical design.

Steven Heller is co-chair of the MFA Designer As Author Department, School of Visual Arts, New York. Among his recent publications are Handwritten and New Vintage Type, both published by Thames & Hudson.
Gail Anderson is creative director of design at SpotCo, New York, a former senior art director of Rolling Stone magazine, and an American Institute of Graphic Arts medalist.