The Fortune at the Bottom of the Pyramid

Beschrijving van de uitgever

"C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability." --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004) An idea can change the world...* How to serve the world's poorest people and make a profit * New strategies and tactics for building winning businesses in today's emerging markets * New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond* Insights from top CEOs succeeding in emerging markets* New and updated case studies--from Jaipur Rugs' revolutionary supply chain to Reuters' data services for farmers Five years ago, C.K. Prahalad's The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world's five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time.
Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets.