Understanding Strategic Management

Understanding Strategic Management Claire Capon

A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.
€69,95

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Specificaties

ISBN
9780273694984
Uitgever
Pearson Education Limited
Druk
1e
Datum
10-04-2008
Taal
Engels
Bladzijden
448 pp.
Bindwijze
Paperback
Genre
Organisatie/management

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