Rethinking Performance Measurement

Rethinking Performance Measurement Beyond the Balanced Scorecard MARSHALL W. (WHARTON SCHOOL, University of Pennsylvania) Meyer

Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.
€91,99

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Specificaties

ISBN
9780521812436
Uitgever
Cambridge University Press
Druk
1e
Datum
09-01-2003
Taal
Engels
Bladzijden
220 pp.
Bindwijze
Hardcover
Genre
Organisatie/management

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