The Bare Bones Introduction to Integrated Marketing Communication

The Bare Bones Introduction to Integrated Marketing Communication Robyn Blakeman

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
€99,00

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Specificaties

ISBN
9780742555402
Uitgever
Rowman & Littlefield
Druk
1e
Datum
16-12-2008
Taal
Engels
Bladzijden
312 pp.
Bindwijze
Hardcover
Genre
Marketing

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