HERO #21

HERO #21 Hot Wired

Hero is a London based magazine that debuts the Next Big Thing: the models that will define catwalks and campaigns for seasons to come. Working with some of the industry?s newest and most talented photographers, and with a host of the world?s biggest and best modeling agencies, we have compiled a world-class intimate and iconic introduction to beginnings of something amazing: the Faces of Tomorrow.
We work alongside the crème de la crème of modeling agencies, including Models 1, Storm, Select, Major Models, Re:Quest, Red and VNY. The launch issue features 25 models in spontaneous, optimistic shoots, and a whole host of exclusive interviews. Our photographers have shot guys in London, Milan, New York, Germany, Amsterdam, and Madrid. For some it was their first time, for others they managed to fit us in between pumping Milan schedules and shoots with Hedi Slimane, but all are either destined to be huge, or are on the verge of becoming it this very second.
Hero is made by James West and Fabien Kruszelnicki who are based in London. This issue:
- “The point of being here is art.” Actor Andrew Garfield speaks on the importance of cultural sustenance, self-awareness and handling expectation. “For so long I’ve hung my sense of self on whether or not I get a good review or if I’m working with a certain person […] this culture that we live in, subliminally, it’s always telling us how to be, who to be, and how to be of worth. I want to challenge that, within myself and within the culture-at-large”
- Iconic designers Dries Van Noten and Craig Green go head-to-head on their respective brand philosophies, the virtues of working with partners and adapting collections to Instagram in our 16 page story, shot by James Robjant and styled by Steve Morriss.
- Creative director of A-COLD-WALL* Samuel Ross discusses the unique cultural synthesis that elevated what began as a think piece into one of London’s most revered young brands. Creative director of Y/PROJECT Glenn Martens talks about his early beginnings in Bruges, breaking into fashion as an outsider and showing as this season’s guest designer at Pitti Uomo.
- Cowboy Jess Lockwood was the youngest ever World Champion bull rider in 2017, now he’s back on top as World No. 1 and in the running for a 2019 victory. In our limited edition cover story, Lockwood takes us behind the chute gate, seconds before it rips open, unleashing 2000lbs of bull and one determined rider into the dirt area. “You don’t really think at all. If you get to thinking, that’s when things go bad.”
- Actor Hero Fiennes-Tiffin is fresh from playing a fictional version of Harry Styles in a recently adapted Young Adult feature, After, plus we feature star of The Chilling Adventures of Sabrina Chance Perdomo.
- Backstage before his first London show, aspiring singer-songwriter Alec Benjamin is gearing up for his European tour – we shoot a fly-on-the-wall series and chat about the evolution of the singer-songwriter.
- Legendary inter-generational skate duo Steve and Alex Olson enjoy a trans-continental father-son catch-up, while the former is shot in the bowls of his home-town by Niall O-Brien. Meanwhile, Rory Culkin is recalibrating the senses after playing the lead in Lords of Chaos, a film about the anarchic Norwegian black metal band Mayhem, known for suicide, self-mutilation, murder and church arson.
- Designer Alessandro Sartori, who cut his first suit at fourteen and whose blood runs with the creative codes of Ermenegildo Zegna, talks to us about the importance of innovation and development in heading one of the largest menswear brands in the world.
- Nascent sibling rock duo Sons of Raphael talk us through their ambitious debut record over Japanese food. Born out of Copenhagen’s uncompromising Mayhem scene, we document a gig by five-piece band Pardens and frontman Gustav Berntsen shares his influences: “…what’s been most inspiring is the whole atmosphere and feeling around aggressive or wild music.”
- We present a series of intimate portraits featuring the first menswear collection for Celine by Hedi Slimane, his debut menswear show for the house bristled with references to England.
- SS19 saw New York brand Monse present its debut unisex collection, we chat to co-founder Fernando Garcia about why this felt like the right time and how the brand is pushing an inclusive and progressive vision.
- Oscar-nominated cinematographer Lukasz Žal talks us through his most recent collaboration with director Pawel Pawlikowski for Cold War and the importance of relinquishing complete control. “I believe it’s a kind of wisdom, it’s not like we are geniuses but something goes through us”.

Voor 17.00 besteld, morgen in huis.
(Op werkdagen)

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Spui 14-16, Athenaeum Boekhandel & Nieuwscentrum


352 pp.

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