Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences

Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences an Introduction to the Art of Creating Integrated Media Experiences Davidson, Drew

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
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Specificaties

ISBN
9780557285655
Uitgever
Lulu.com
Verschenen
30-03-2010
Taal
Engels
Bladzijden
294 pp.
Bindwijze
Paperback
Genre
Pedagogiek/onderwijs

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