The Conquest of Cool - Business Culture, Counterculture, & the Rise of Hip Consumerism

The Conquest of Cool - Business Culture, Counterculture, & the Rise of Hip Consumerism Business Culture, Counterculture and the Rise of Hip Consumerism FRANK, Thomas

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

Niet leverbaar

Deze titel is momenteel niet te bestellen.

Specificaties

Isbn
9780226259918
Uitgever
The University of Chicago Press
Druk
1e
Verschenen
01-01-1997
Taal
Engels
Bladzijden
298 pp.
Bindwijze
Hardcover
Genre
Marketing

Delen op

Meer op Athenaeum.nl over boeken

Koop uw boeken bij Athenaeum

  • Gratis verzending vanaf € 20,- (in de algemene webwinkel, binnen Nederland).
  • Vertrouwde service, veilige afhandeling
MINDBOOKSATH : athenaeum