Deciphering Advertising, Art and Architecture

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers Graham Cairns

This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
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Specificaties

ISBN
9781907471155
Uitgever
Libri Publishing
Druk
1e
Datum
01-12-2010
Taal
Engels
Bladzijden
220 pp.
Bindwijze
Paperback
Genre
Marketing

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