NUMERO BERLIN #8

NUMERO BERLIN #8 MAGAZINE

Numero BerlinBecome a Stockist €23.41 Choose an Option... Add to Bag Information Numéro Berlin - Issue 10, The SEXXX Issue We do not know yet how powerful and permanent the consequences of the pandemic will be. Can we simply go back to how it was before this all happened? Will we hug, kiss and touch each other like before? We can only hope so. What we can be sure of is that Covid has already left a mark on the fashion industry. The breathtaking frequency in which brands release products onto the market seems to have fully become the modus operandi. What is more or less completely lacking is a relevant position. An idea that drives the collection, a message, a truth about us as humans. Revealing subconscious urges and transforming them into clothes, collections, dreams and trends is at the heart of what the fashion industry always was to me: an early signifier of change, a first look into society’s future, a laboratory of ideas for humanity. But, of course, it is understandable that in times like these, where the screen commands all of our attention, it is not easy to communicate. Add to that the political sensitivity that has taken over our culture and it is all the more understandable that big brands would want to avoid anything that could cause controversy and focus only on the core business: selling clothes. Although, in fact, of course it isn’t. High fashion and luxury has always been valued for the relevance of the brands and its leading designers. Because cultural impact means power, and that eventually translates into profit. The problem is: Since Corona has yoked us to our screens, the level of aggression in online debates has been rising, which therefore paralyzes us. Not only are brands and labels concerned more than ever with not making mistakes, we as individuals have also become cautious of what we write and say online. Because we are afraid to say something wrong, potentially ruining not only our reputation, but also our livelihoods. The rules and algorithms of the Silicon Valley giants have taken over culture. What we can only hope for is that we are able to resist them. That, after the pandemic, we can place real life at the center. Because we are unlearning the ease and lightheartedness of interactions. The fun, the freedom. Experiencing life to the fullest. To kiss and have sex just because it feels good, to simply enjoy. We desperately miss the spontaneity and creativity of live interaction. Dates, a night out dancing with friends, falling in love unexpectedly in some random bar you just stumbled into. Meeting new friends, having unexpected life-changing conversations, broadening our worlds through other people, physically. That is why we made SEX the topic of this issue. Not only because we all love sex, but also because it is a metaphor for the drive that we all need to get back. A drive that was always a motor of the fashion industry. To become desirable to others is its promise. Sex is the basis of everything, in a way. But free-spirited conversations about sex are often only possible among close friends
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