International Business

International Business RUGMAN, Alan M.

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

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Specificaties

ISBN
9780273760979
Uitgever
Pearson Education Limited
Druk
6e
Verschenen
10-05-2012
Taal
Engels
Bladzijden
800 pp.
Bindwijze
Paperback
Genre
Organisatie/management

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