Ethical Marketing and The New Consumer

Ethical Marketing and The New Consumer ARNOLD, Chris

"Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4?" Empowered, informed and using the money in their pocket to make a point , not just a purchase , the consumer now, more than ever, calls the shots and brands are no longer in control. In his new book Chris Arnold considers this conundrum.
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Specificaties

Isbn
9780470743027
Uitgever
John Wiley and Sons Ltd
Druk
1e
Verschenen
01-01-2009
Taal
Engels
Bladzijden
288 pp.
Bindwijze
Hardcover
Genre
Economie

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