The Mirage of Global Markets

The Mirage of Global Markets How Globalizing Companies Can Succeed as Markets Localize ARNOLD, David

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. This book presents how the world is accelerating towards "segments of one." It also offers a blueprint for maximizing profitability in a world of local markets.
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Specificaties

Isbn
9780130470669
Uitgever
Pearson Education (US)
Druk
1e
Verschenen
01-01-2003
Taal
Engels
Bladzijden
256 pp.
Bindwijze
Hardcover
Genre
Economie

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