Business of Sport Management

Business of Sport Management BEECH, J.

This book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandisi
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Specificaties

Isbn
9780273682684
Uitgever
Ft Pr
Druk
1e
Verschenen
01-01-2004
Taal
Engels
Bladzijden
526 pp.
Bindwijze
Paperback
Genre
Economie

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