International marketing

International marketing An SME Perspective BÚRCA, Seán De & FLETCHER, Richard & BROWN, Linden

Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.
€74,99

Levertijd: 4 tot 10 werkdagen.

Specificaties

ISBN
9780273673231
Uitgever
Pearson Education Limited
Verschenen
01-01-2004
Taal
Engels
Bladzijden
756 pp.
Bindwijze
Paperback
Genre
Marketing

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