Mobile Media and Applications, From Concept to Cash

Mobile Media and Applications, From Concept to Cash Successful Service Creation and Launch C. Andersson ; Daniel Freeman ; Ian James ; Andy Johnston

Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.

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Specificaties

ISBN
9780470017470
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
18-11-2005
Taal
Engels
Bladzijden
336 pp.
Bindwijze
Hardcover
Genre
Marketing

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