Consuming experience

Consuming experience CARÙ, Antonella & COVA, Bernard

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
€53,50

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Specificaties

ISBN
9780415382441
Uitgever
Taylor & Francis Ltd
Verschenen
01-01-2006
Taal
Engels
Bladzijden
208 pp.
Bindwijze
Paperback
Genre
Politicologie

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