Marketing Research with SPSS

Marketing Research with SPSS DE PELSMACKER, Patrick

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
€77,95

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Specificaties

ISBN
9780273703839
Uitgever
Pearson Education Limited
Druk
1e
Verschenen
01-01-2018
Taal
Engels
Bladzijden
456 pp.
Bindwijze
Paperback
Genre
Marketing

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