Product Juggernauts

Product Juggernauts How Companies Mobilize to Generate a Stream of Market Winners DESCHAMPS, Jean-Philippe

Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners.
€31,95

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Specificaties

Isbn
9780875843414
Uitgever
Harvard Business Review Press
Druk
1e
Verschenen
01-01-1995
Taal
Engels
Bladzijden
480 pp.
Bindwijze
Hardcover
Genre
Organisatie/management

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