Media Promotion And Marketing for Broadcasting, Cable And the Internet

Media Promotion And Marketing for Broadcasting, Cable And the Internet EASTMAN, Susan Tyler

Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more.
€45,99

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Specificaties

ISBN
9780240807621
Uitgever
Taylor & Francis Ltd
Druk
5e
Verschenen
01-01-2006
Taal
Engels
Bladzijden
350 pp.
Bindwijze
Paperback
Genre
Economie

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