Juicing the Orange

Juicing the Orange How to Turn Creativity into a Powerful Business Advantage FALLON, Pat ; Senn, Fred

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.
€28,95

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Specificaties

ISBN
9781591399278
Uitgever
Harvard Business Review Press
Druk
1e
Verschenen
01-01-2006
Taal
Engels
Bladzijden
228 pp.
Bindwijze
Hardcover
Genre
Marketing

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