The Conquest of Cool

The Conquest of Cool Business Culture, Counterculture and the Rise of Hip Consumerism FRANK, Thomas

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
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Specificaties

ISBN
9780226260129
Uitgever
The University of Chicago Press
Druk
1e
Verschenen
01-01-1998
Taal
Engels
Bladzijden
298 pp.
Bindwijze
Paperback
Genre
Economie

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