Quantitative models in marketing research

Quantitative models in marketing research FRANSES, Philip Hans & PAAP, Richard

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
€78,99

Levertijd: 8 tot 15 werkdagen.

Specificaties

ISBN
9780521801669
Uitgever
Cambridge University Press
Verschenen
01-01-2013
Taal
Engels
Bladzijden
222 pp.
Bindwijze
Hardcover
Genre
Marketing

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