The Manager's Guide to Distribution Channels

The Manager's Guide to Distribution Channels GORCHELS, Linda

Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
€48,50

Levertijd: 8 tot 15 werkdagen.

Specificaties

ISBN
9780071428682
Uitgever
McGraw-Hill Education - Europe
Druk
1e
Verschenen
01-01-2004
Taal
Engels
Bladzijden
320 pp.
Bindwijze
Hardcover
Genre
Marketing

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