Demystifying Business with Cookies and Elephants

Demystifying Business with Cookies and Elephants How to Make Money in Business GORDON, Ettie

Describes the total system of any business or organisation in a simplified, readable way. It starts with people then shows how leadership and strategy are forever linked and then describes the external drivers -- product, markets and regions, along with the needed internal functions -- sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilised throughout the book to illustrate key points.
€22,95

Levertijd: 4 tot 10 werkdagen.

Specificaties

Isbn
9780883911372
Uitgever
Frederick Fell
Druk
1e
Verschenen
01-01-2005
Taal
Engels
Bladzijden
124 pp.
Bindwijze
Paperback
Genre
Economie

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