International cases in tourism management

International cases in tourism management HORNER, Susan & SWARBROOKE, John

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
€52,50

Levertijd: 8 tot 15 werkdagen.

Specificaties

ISBN
9780750655149
Uitgever
Taylor & Francis Ltd
Verschenen
01-01-2004
Taal
Engels
Bladzijden
410 pp.
Bindwijze
Paperback
Genre
Economie

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