Mobilizing Invisible Assets (Paper)

Mobilizing Invisible Assets (Paper) ITAMI, Hiroyuki

Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.
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Specificaties

ISBN
9780674577718
Uitgever
Harvard University Press
Druk
1e
Verschenen
01-01-1991
Taal
Engels
Bladzijden
200 pp.
Bindwijze
Paperback
Genre
Economie

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