Quantitative Method-Breviary - SPSS

Quantitative Method-Breviary - SPSS A problem-oriented reference for market researchers Jens K Perret

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS.
Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications.
The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.
€9,95

Levertijd: 5 tot 10 werkdagen.

Specificaties

ISBN
9783748131342
Uitgever
Books on Demand
Druk
1e
Datum
01-01-2018
Taal
Engels
Bladzijden
46 pp.
Bindwijze
Paperback
Genre
Marketing

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