Customer Data Integration

Customer Data Integration Reaching a Single Version of the Truth Jill Dyche ; Evan Levy

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).
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Specificaties

ISBN
9780471916970
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
07-07-2006
Taal
Engels
Bladzijden
320 pp.
Bindwijze
Hardcover
Genre
Organisatie/management

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