Cause Marketing for Nonprofits

Cause Marketing for Nonprofits Partner for Purpose, Passion, and Profits (AFP Fund Development Series) Jocelyne Daw

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.
€79,95

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Specificaties

ISBN
9780471717508
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
16-03-2006
Taal
Engels
Bladzijden
312 pp.
Bindwijze
Hardcover
Genre
Sociologie

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