Advertising Research

Advertising Research Theory & Practice Joel J. Davis

Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment. New chapters have been added in this edition that highlight recent developments in advertisers' behaviors. Changes and advancements in research design and methodology are also addressed.

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Specificaties

ISBN
9780132128322
Uitgever
Pearson Education (US)
Druk
2e
Datum
12-04-2011
Taal
Engels
Bladzijden
704 pp.
Bindwijze
Hardcover
Genre
Marketing

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