Pricing for Profitability

Pricing for Profitability Activity-Based Pricing for Competitive Advantage John L. Daly

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.
€156,95

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Specificaties

ISBN
9780471415350
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
08-10-2001
Taal
Engels
Bladzijden
288 pp.
Bindwijze
Hardcover
Genre
Organisatie/management

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