Marketing research

Marketing research Approaches, Methods and Applications in Europe KENT, R.

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
€90,50

Levertijd: 4 tot 10 werkdagen.

Specificaties

Isbn
9781844803279
Uitgever
Cengage Learning EMEA
Verschenen
01-01-2006
Taal
Engels
Bladzijden
592 pp.
Bindwijze
Paperback
Genre
Marketing

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