Kindling #2

Kindling #2 the body issue, for people with children Magazine

“Kindling is a magazine for ‘People with children’,” Alex tells It’s Nice That. “It explores the new ideas and fresh perspectives that come with raising a child.” Issue one, The Emotions Issue, was released in June 2021 with its follow up, The Body Issue, landing yesterday. Both show a new side to Kinfolk, catering to a slightly different audience while still retaining some of the Kinfolk character through beautiful design and intriguing editorial content. It’s an interesting challenge – to produce something that feels like it belongs within the same family as an existing title, but which pushes its tone of voice into a new direction. Alex explains that while the magazine is very much designed to be read by adults, they still wanted it to be visually stimulating for children, which perhaps explains why the magazine seems to toe the line between playfulness and earnestness. To achieve this, Alex took inspiration from “the visual language around education, spending time researching old children’s activity books and scientific journals”. Both covers feature hand-drawn illustrations by Norwegian illustrator Espen Friberg, who works with ink on paper. “I just knew from the moment I first saw his stuff he needed to be in this somehow,” Staffan explains. “He ended up pretty much single-handedly illustrating both issues […] his style really personifies Kindling as an ‘aesthetic’ that just makes sense for everything the magazine is about and feels like.” That being said, Staffan is open to the idea of evolving that aesthetic, remarking that no commitment has been made to follow a certain style going forward: “I think it would be interesting to explore doing some variation on a photographic or typographic cover for the third issue.”

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Bijlmerplein 1009, Amsterdam
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120 pp.
Paperback Paperback

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