Product Management

Product Management LEHMANN, Donald R.

Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.
€83,95

Deze titel is momenteel niet te bestellen.

Specificaties

Isbn
9780071238328
Uitgever
McGraw-Hill Education - Europe
Druk
4e
Verschenen
01-01-2004
Taal
Engels
Bladzijden
512 pp.
Bindwijze
Paperback
Genre
Marketing

Delen op

Meer op Athenaeum.nl over boeken

Koop uw boeken bij Athenaeum

  • Tot januari: gratis verzending (in de algemene webwinkel, binnen Nederland).
  • Vertrouwde service, veilige afhandeling
MINDBOOKSATH : athenaeum