Fast Second

Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets MARKIDES, Constantinos C.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch.
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Specificaties

ISBN
9780787971540
Uitgever
John Wiley & Sons Inc
Druk
1e
Verschenen
01-01-2004
Taal
Engels
Bladzijden
208 pp.
Bindwijze
Hardcover
Genre
Economie

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