Retail Power Plays

Retail Power Plays From Trading to Brand Leadership Michael Jary ; Andrew Wileman

How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands.
€99,00

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Specificaties

ISBN
9780333685273
Uitgever
Palgrave Macmillan
Druk
1e
Datum
18-06-1997
Taal
Engels
Bladzijden
280 pp.
Bindwijze
Hardcover
Genre
Organisatie/management

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