Tourism Promotion and Power

Tourism Promotion and Power Creating Images, Creating Identities Nigel Morgan ; Annette Pritchard

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.
€129,55

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Specificaties

ISBN
9780471983415
Uitgever
John Wiley & Sons Inc
Druk
1e
Verschenen
01-01-1998
Taal
Engels
Bladzijden
272 pp.
Bindwijze
Hardcover
Genre
Nederlandstalige literatuur

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