Corporate Social Responsibility

Corporate Social Responsibility Doing the Most Good for Your Company and Your Cause Philip Kotler ; Nancy Lee

In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
€45,95

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Specificaties

ISBN
9780471476115
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
29-11-2004
Taal
Engels
Bladzijden
320 pp.
Bindwijze
Hardcover
Genre
Organisatie/management

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