Greater Good

Greater Good How Good Marketing Makes for Better Democracy QUELCH, John A.

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.
€36,95

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Specificaties

Isbn
9781422117354
Uitgever
Harvard Business Review Press
Druk
1e
Verschenen
01-01-2007
Taal
Engels
Bladzijden
331 pp.
Bindwijze
Hardcover
Genre
Marketing

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