Brands That Rock

Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll Roger D. Blackwell ; Tina Stephan

Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John.
€27,99

Levertijd: 4 tot 10 werkdagen.

Specificaties

ISBN
9780471455172
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
25-09-2003
Taal
Engels
Bladzijden
256 pp.
Bindwijze
Hardcover
Genre
Marketing

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