Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Edu

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Edu Perspectives, Readings, and Annotated Bibliography RYANS, Cynthia C.

Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects.
€63,99

Levertijd: 8 tot 15 werkdagen.

Specificaties

ISBN
9780810818910
Uitgever
Scarecrow Press
Druk
1e
Verschenen
01-01-1986
Taal
Engels
Bladzijden
280 pp.
Bindwijze
Hardcover
Genre
Pedagogiek/onderwijs

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