IMC, the Next Generation

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication SCHULTZ, Don E.

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
€53,50

Levertijd: 8 tot 15 werkdagen.

Specificaties

Isbn
9780071416627
Uitgever
McGraw-Hill Education - Europe
Druk
1e
Verschenen
01-01-2003
Taal
Engels
Bladzijden
320 pp.
Bindwijze
Hardcover
Genre
Economie

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