How to Price

How to Price A Guide to Pricing Techniques and Yield Management SHY, Oz

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
€40,99

Levertijd: 4 tot 10 werkdagen.

Specificaties

ISBN
9780521715645
Uitgever
Cambridge University Press
Druk
1e
Verschenen
01-01-2008
Taal
Engels
Bladzijden
448 pp.
Bindwijze
Paperback
Genre
Organisatie/management

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