Strategic Customer Care

Strategic Customer Care An Evolutionary Approach to Increasing Customer Value and Profitability Stanley A. Brown

Most organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles effectively. This book fully explains the three stages in the evolution of customer care.
€32,95

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Specificaties

ISBN
9780471643425
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
15-07-1999
Taal
Engels
Bladzijden
320 pp.
Bindwijze
Hardcover
Genre
Marketing

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