Understanding the Consumer

Understanding the Consumer A Psychological Approach Statt

It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
€62,99

Levertijd: 8 tot 15 werkdagen.

Specificaties

ISBN
9780333660638
Uitgever
Palgrave Macmillan
Verschenen
01-01-1997
Taal
Engels
Bladzijden
352 pp.
Bindwijze
Paperback
Genre
Psychologie

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