The definitive guide to direct and interactive marketing

The definitive guide to direct and interactive marketing STONE, Merlin & BOND, Alison & BLAKE, Elizabeth

Bad direct marketing isn't called junk mail for nothing. It's a waste of money and annoys customers. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. Which way do you want to do it?
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Specificaties

Isbn
9780273675204
Uitgever
Pearson Education Limited
Verschenen
01-01-2003
Taal
Engels
Bladzijden
416 pp.
Bindwijze
Paperback
Genre
Marketing

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