New Product Success Stories

New Product Success Stories Lessons from Leading Innovators THOMAS, Robert J.

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.
€48,99

Levertijd: 4 tot 10 werkdagen.

Specificaties

ISBN
9780471013204
Uitgever
John Wiley & Sons Inc
Druk
1e
Verschenen
01-01-1995
Taal
Engels
Bladzijden
352 pp.
Bindwijze
Hardcover
Genre
Economie

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