Loyalty Myths

Loyalty Myths Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work Timothy L. Keiningham ; Terry G. Vavra ; Lerzan Aksoy ; Henri Wallard

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
€27,95

Deze titel is (nog) niet op voorraad.

Specificaties

ISBN
9780471743156
Uitgever
John Wiley & Sons Inc
Druk
1e
Datum
01-09-2005
Taal
Engels
Bladzijden
272 pp.
Bindwijze
Hardcover
Genre
Marketing

Delen op

Meer op Athenaeum.nl over boeken

Koop dit boek bij Athenaeum

  • Gratis verzending vanaf € 20,-.
  • Bestellen zonder registratie of login.
  • Vertrouwde service, veilige afhandeling.

MINDBOOKSATH : athenaeum